Friday 30 June 2017 (9.15am - 11.30am)
Venue: Deloitte - 110 Queen Street, Glasgow G1 3BX

This Workshop is the fourth event in our Developing Your Digital Brand Workshops series - which are being jointly delivered by SCDI & MadeBrave in partnership with Deloitte LLP.

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This workshop - 'Terminating the Hard Sell with Content Marketing' - will explore:

• Identifying your customers' needs, motivations & desires
• Seeking opportunities in the customer journey - then focusing on acquisition, conversions & retention
• Synopsis on 'Think with Google' Micro Moments
• Creating content that engages, inspires & delivers ROI 

This series of interactive business Workshops are being delivered by the creative team from MadeBrave, a Glasgow-based brand-led digital creative agency.

NB: SCDI Member places must be registered in advance of this Workshop.
(Please note that delegate spaces are limited)
To request a place on Friday 30 June in Glasgow, please contact alison.mcintosh@scdi.org.uk